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About Charles Jeffrey Loverboy

Founded by Scottish designer Charles Jeffrey, Loverboy is a London-based fashion house that transcends traditional boundaries. Emerging from the cult East London club night of the same name, the brand is a creative powerhouse that weaves together queer identity, performance art, and impeccable tailoring. Our designs are a riotous celebration of subculture, characterized by bold knitwear, distorted silhouettes, and a fearless approach to color.

Our Mission

To champion radical self-expression and foster a global community through fashion that challenges the status quo and celebrates the beauty of the unconventional.